Apr 29, 2026  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog [ARCHIVED CATALOG]

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MKT 631 Sales Technology & Analytics (2 Credits)

2 classroom + 0 lab/studio
Prerequisite(s): MKT 605  
MKT 630  
Taught: Fall, Summer and Spring
Fundamentals of strategizing sales efforts based on customer, market, and product-specific metrics. Explore current sales technology platforms (e.g., SalesForce.com), learn how to assess firm valuation based on KPIs (Key Performance Indicators), and make data-driven sales decisions. Exposure to relevant sales analysis tools to improve salesperson and sales manager performance.
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