MKT 630 Professional Selling (2 Credits)

2 classroom + 0 lab/studio
Prerequisite(s): MKT 605
Taught: Fall, Summer and Spring
Building skills to deliver products and services to influential strategic business customers. Emphasizing customer-centric selling, this course focuses on managing and nurturing existing customer relationships within strategic accounts, highlighting their importance over acquiring new customers. The course explores key themes like strategic sales principles and leveraging technology for enhanced performance.
♦