MKT 480 Strategic Decision Making in Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): For MKT majors: MKT 320 , MKT 392 , and senior standing; for SPB majors, SPB 305 and senior standing. Open only to students certified as majors in Marketing or Sports Business and Event Management, or by consent of instructor.
Taught: Fall and spring
Development of advanced marketing decision-making skills and knowledge through planning and analysis of a marketing landscape.
Repeatable: No
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