SPB 305 Sports Marketing and Events Research (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C- or better in MKT 205 .
Taught: Fall and spring
Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry.
Repeatable: No
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