Jun 26, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 492 Advanced Marketing Research (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): ENG 340  (or OST 311), MKT 320 , MKT 392 , BIS 380  and senior standing, or consent of instructor.
Taught: Fall and spring
Development of advanced marketing research skills and knowledge through lecture/discussion and a field research study for a local non-profit organization. Open only to students in the marketing research track.
Repeatable: No
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