MKT 392 Consumer Insights (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205 and MKT 300 and BIS 380 .
Taught: Fall and spring
Introduction to the role of research in marketing decision making including defining marketing research problems and objectives, research designs and methodologies, primary and secondary data collection, sampling techniques, data analysis, and data reporting.
Repeatable: No
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MKT 392 Consumer Insights (3 credits)