Oct 31, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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PRE 385 Public Relations Research Methods (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): PRE 275 .
Taught: Fall only
This course includes qualitative and quantitative research designs as related to public relations research, specifically teaching skills such as communication audits, issue tracking, use of external research services, media and clipping analysis, evaluating and reporting program effectiveness and evaluating counselor and staff performance.
Repeatable: No
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