PSY 304 Consumer Psychology (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): PSY 100 .
Taught: Fall and spring
Psychological methods and concepts used to understand, explain, and predict the dynamics underlying, influencing, and determining consumer behavior; research methodology, individual and group influences, product attributes, promotional techniques, and consumer decision making.
Repeatable: No
♦