MKT 492 Advanced Marketing Research (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 320 , MKT 392 , senior standing, and a ceritified MKT major, or consent of instructor.
Taught: Fall and spring
Development of advanced marketing research skills and knowledge through lecture/discussion and a field research study for a local non-profit organization. Open only to students in the marketing research track.
Repeatable: No
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