MKT 333 Global and Cultural Issues in Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205 or MKT 305.
Taught: Fall and spring
Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors.
Repeatable: No
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