Marketing Minor

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The three required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically oriented understanding of consumer behavior in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.

Requirements for Minor (18 credits)

Core Requirements

MKT 205 Principles of Marketing (3 credits) ♦
MKT 300 Marketing Management (3 credits) ♦
MKT 320 Consumer Behavior (3 credits) ♦

Select three courses from the following (9 credits)

SPB 305 Sports Marketing and Promotion (3 credits) ♦
OR
Any 300- 400-level MKT courses

inside NKU

Marketing Minor

Requirements for Minor (18 credits)

Core Requirements

Select three courses from the following (9 credits)