Marketing, B.S.B.A.

Four-Year Plan: Click here  to view the Four-Year Plan for this specific program. To find out more about Four-Year Plans, visit the Policies and Procedures  page.

Thinking about the discipline: In today’s hyper-competitive global business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding business philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. Marketers are literally the interface between the organization and its customers. A career in marketing, no matter which of the dozens of different career paths one chooses to follow, is at its heart a career in strategically creating and managing these relationships.

Special opportunities for our students: Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager. There is also an active student organization that provides outstanding professional networking opportunities at regular meetings and activities. Each year, the department faculty select the outstanding marketing student of the year.

Students earning the Bachelor of Science in Business Administration (B.S.B.A.) with a major in marketing are eligible to be considered for membership in Beta Gamma Sigma, the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest academic recognition a business student anywhere in the world can receive in a business college accredited by AACSB International.

You should also know: All students successfully completing the B.S.B.A. major in marketing automatically earn an interdisciplinary Minor in Business as part of their required course of study for the major degree. The Minor in Business satisfies the university’s minor/focus/second major requirement for graduation.

A grade of C or better in all program courses in the marketing major is required to earn the Bachelor of Science in Business Administration (B.S.B.A.) with a major in marketing.

Special admission requirements: The Bachelor of Science in Business Administration (B.S.B.A.) with a major in Marketing is a selective admission program. Students enter the program as a Pre-Marketing major.

Students are officially admitted to the college as a BSBA-Marketing major after meeting the following requirements:

1. Completion of the six courses in the selective admission group (ACC 200 , ACC 201 , BUS 230 , ECO 100 , ECO 101 , and MKT 205 ) with a grade of C- or better in each and
2. An overall NKU GPA of 2.5 or better or a minimum GPA of 2.5 in the six selective admissions courses. 

All transfer students enter as pre-majors and must complete a minimum of 12 credit hours at NKU in order to establish the NKU GPA for selective admission into the major, regardless of individual course completion status.

♦  Indicates prerequisite.

These prerequisites are not included in the program totals in the table below, but they must be completed IN ADDITION TO other program requirements.