Aug 16, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

Sales Minor


The Minor in Sales is created to draw high-performance students toward a career in sales. The final goal is to train those students for early success in professional selling careers and connect them with sales professionals in the three-state region.

 

Objectives


  • Identify why organizational buyers are at the center of sales efforts.
  • Identify, contact, analyze, and classified qualified buyers.
  • Describe the five stages of the selling process and explain how each one is used to develop and refine effective sales efforts programs to reach qualified buyers.
  • Recognize and discuss the various ethical issues that sales representatives and sales teams face when selling their goods and services.
  • Develop active listening skills.
  • Develop strong presentation skills and confidence.
  • Develop negotiation skills.
  • Develop oral and written skills.
  • Use technology to analyze and evaluate market opportunities and current performance quantitatively and qualitatively.
  • Identify challenges in organizational recruiting, hiring, and retaining sales professionals.

Sales Minor (18 hours)