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Dec 12, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Minor
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Return to: Degrees, Minors, and Certificates
The two required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically oriented understanding of consumer behavior in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.
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Requirements for Minor (18 credits)
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Return to: Degrees, Minors, and Certificates
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