MKT 370 Social and Digital Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205 or MKT 305, MKT 308 .
Taught: Variable, check with department
Focuses on social media tools and analytics used by marketers to communicate with and create value for targeted audiences; explore the possibilities and limitations of various social media; apply and integrate social media tools into marketing strategies; evaluate effectiveness of different social media campaigns in achieving organizational goals.
Repeatable: No
♦

inside NKU

MKT 370 Social and Digital Marketing (3 credits)