MKT 310 Building and Managing Customer Relations (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205 or MKT 305.
Taught: Fall and spring
Students are exposed to strategies, theories, and personal skills involved in processes used to manage and build customer relationships and gain an appreciation for the role of customer value in marketing.
Repeatable: No
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inside NKU

MKT 310 Building and Managing Customer Relations (3 credits)