MKT 605 Marketing in Organizations (2 credits)

2 classroom + 0 lab/studio
Prerequisite(s): Admission to a graduate program or consent of program director.
Taught: Variable, check w/ department
This course prepares students to solve problems faced by mid- and top-level marketing decision-makers, and to understand the consequences of their decisions. A variety of contemporary marketing issues will be studied in depth. May use case methodology and/or client-based projects. For 3-credit option, see MKT 606.
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MKT 605 Marketing in Organizations (2 credits)