MKT 620 Marketing Strategy (2 credits)

Hours: 2 classroom + 0 lab/studio
Prerequisite(s): MKT 605 and MGT 607
Taught: Variable, check with department
Successful businesses evaluate their various environments and forge sustainable competitive advantages in the marketplace. It is critical to create a long-term strategy that builds, maintains, and ultimately grows market position. This course focuses on the evaluation of extant strategies and the creation and justification of alternative marketing strategies.
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MKT 620 Marketing Strategy (2 credits)