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Aug 25, 2024
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HCA 630 Strategic Planning and MKTG for Hlth Svc (3 Credits)3 classroom + 0 lab/studio hours Taught: Fall, spring and summer This course explores marketing and strategic management in health services organizations with emphasis on the integration of leadership, organizational, financial, legal, and human resources strategies into overall strategic planning. Course content includes environmental analysis, strategy formulation, implementation, and evaluation.
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