CHP 608 Health Care Marketing (3 credits)

3 classroom + 0 lab/studio
Prerequisite(s): Bachelor’s degree or permission of instructor
Taught: Fall and Spring
Unique challenges and limitations imposed by regulatory bodies and other considerations factor into marketing health care related products and services. This course uses case studies and projects to enable marketing plan development responsive to legal and regulatory constraints, clinical evidence requirements, and reimbursement implications for pricing and product design.