Jan 02, 2025  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MKT 621 Consumer Behavior and Insights (2 credits)

Hours: 2 classroom + 0 lab/studio
Prerequisite(s): MKT 620  
Taught: Variable, check with department
The primary focus of the course is to explore the consumer path to purchase by studying the physical, physiological, social, and cognitive models and theories of consumer behavior.


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