MKT 640 Services Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): MKT 625
Taught: Variable, check with department
Service marketing processes and service delivery systems; managing the seven P’s of services - product, price, place, promotion, people, processes, and physical facilities; role of technology in service delivery; managing service quality and recovery from service failures.
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MKT 640 Services Marketing (3 credits)