PRE 385S Public Relations Research Methods (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): PRE 275 .
Taught: Fall and spring
Proposal | CurriculogIn this class, students create an interview protocol, conduct a 60-90 minute interview and write up the findings. The second research project is a content analysis where students code media (a full season of a TV show, 3 months worth of online newspaper articles or magazines, a month of social media, etc.), then write-up their findings. The third research project is a group project. Students research an NKU student issue that can be found at other Kentucky schools and nation wide, then write-up a focus group protocol and facilitate focus groups. They then write up findings as a group and present a formal in-class presentation. Finally, students are required to conduct an observation project where they observe and code buying behaviors then present a formal presentation to the class. In addition, there are 4 exams covering paradigms, and all research methods utilized in PR (i.e., case studies, ethnography, interviewing, focus groups, content analysis, ethnography, historical research, action research, grounded theory, etc)
Repeatable: No
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inside NKU

PRE 385S Public Relations Research Methods (3 credits)