SPB 350 Revenue Generation in Sports and Events (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C- or better in MKT 205 , SPB 305 .
Taught: Variable, check with department
Comprehensive overview of ticket sales, fundraising, donor relations, non-profit, premium seating, and sponsorship profession. Ethics and terminology in the field. Topics include major gift fundraising, annual funds, booster club organizations, priority seating programs, ticket and sponsorship sales cycle, the importance of prospect research, and process from relationship development to transaction.
Repeatable: No
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inside NKU

SPB 350 Revenue Generation in Sports and Events (3 credits)