PRE 400 Public Relations Planning and Account Management (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): PRE 375 .
Taught: Fall only
This course facilitates the study and practice of consultative client- practitioner relations in public relations contexts. Account management and its various time-tracking and billing methods are kept in the foreground and considered for their likely influence throughout the client-practitioner lifecycle. Topics include inter-organizational relations, supply chain architectures, planning and budgeting, proposal writing and presentation, and business ethics.
Repeatable: No
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inside NKU

PRE 400 Public Relations Planning and Account Management (3 credits)