Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 370 Social and Digital Marketing (3 credits)

Hours: 3 classroom + 0 lab/studio
Prerequisite(s): C or better in MKT 205  or MKT 305.
Taught: Variable, check with department
Focuses on social media tools and analytics used by marketers to communicate with and create value for targeted audiences; explore the possibilities and limitations of various social media; apply and integrate social media tools into marketing strategies; evaluate effectiveness of different social media campaigns in achieving organizational goals.
Repeatable: No



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